Tuesday, October 26, 2010

pink postscript.

i didn't want to lump a breast-cancer message
together with my latest, rather vitriolic post.

so here's my think pink item du jour:

breast cancer action, the self-proclaimed
"watchdog of the breast-cancer movement,"
wants you to beware of pinkwashers.

[pinkwasher: (pink’-wah-sher) noun.
a company that purports to care about breast cancer
by promoting a pink-ribboned product, but
that manufactures products linked to the disease.

think before you pink™, a breast cancer action
program, launched in 2002 in response to
a growing concern about the booming pink-ribbon marketplace.

the campaign advocates for
more transparency & accountability by companies
participating in breast-cancer fundraising,
& more questioning & discernment by consumers
buying into pink-ribbon promotions.

seriously fascinating stuff.

click here for the five essential questions
you should ask before you purchase pink

image source: usatoday.com

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