Tuesday, October 26, 2010
together with my latest, rather vitriolic post.
so here's my think pink item du jour:
breast cancer action, the self-proclaimed
"watchdog of the breast-cancer movement,"
wants you to beware of pinkwashers.
[pinkwasher: (pink’-wah-sher) noun.
a company that purports to care about breast cancer
by promoting a pink-ribboned product, but
that manufactures products linked to the disease.]
think before you pink™, a breast cancer action
program, launched in 2002 in response to
a growing concern about the booming pink-ribbon marketplace.
the campaign advocates for
more transparency & accountability by companies
participating in breast-cancer fundraising,
& more questioning & discernment by consumers
buying into pink-ribbon promotions.
seriously fascinating stuff.
click here for the five essential questions
you should ask before you purchase pink.
image source: usatoday.com