life is short.

happy, happy ice cream for breakfast day!!

actually, it was officially yesterday, but considering the origins of the occasion,
i'm fairly sure any day at all is appropriate for this specific celebration.

you see, 3.21.2012 was the first eat ice cream for breakfast day ever,
& we've got bruce rosenberg of rock hill, sc, to thank for it.

when bruce was diagnosed with cancer on march 21st, 2011,
he chose not to wallow in grief, but to celebrate life.

he invited everyone he knew, & everybody they knew —
& it eventually made its way on to facebook — to celebrate with him
by eating ice cream for breakfast every year on march 21st.

bruce was his neighborhood's jewish champion of christmas lights,
called his cancer "humperdink," & embraced a flatulent unicorn
as his mascot & humperdink's nemesis. he was clearly something special.

sadly, bruce died just nine days prior to the inaugural celebration
of the holiday he created. he was 41, & leaves his wife, julie,
& two young daughters — lucy & ella — to carry on his joie de vivre.

& now, we can help — & honor all who have been touched by cancer —
just by enjoying an indulgence once a year.

life is short, people. eat ice cream — early & often.

as an aside, an educational fund has been established for bruce's daughters.
you can contribute by mailing a check made payable to either ella or lucy rosenberg
to po box 38101, rock hill, sc, 29732.